BARK is a generated color data spectrum (CDS) that stores digital data. The CDS is captured via a mobile phone camera that translates it to viewable information.

Some possible applications include:
1) Minimize the use of print marketing collaterals (e.i. flyers, brochures, etc.)
2) Store sensitive data on documents and print materials
3) Promotional product codes

Join the discussion at: http://boards.core77.com/viewtopic.php?p=102763#102763

Read Microsoft's High Capacity Color Barcode:
http://research.microsoft.com/research/hccb/about.aspx